Case Study
KAAR
$50k+ tracked revenue at about 23x ROAS once attribution stopped guessing
KAAR was advertising on legacy tooling that could not connect leads back to booked work, so budget calls were guesswork. We rebuilt the site and creative, ran disciplined paid media, and stood up Tekmetric so jobs and customers reconciled to marketing. Once attribution was real, the math followed.
Proof at a glance
The numbers and signals that mattered
- $50k+tracked revenueGoogle paid leads, reporting window
- ~23xROASrevenue to spend
- 250+leadsGoogle paid program
- ~31%lead to paying customer
- ~1 weekmedian lead to first paid visit
Client context
Who they are and why the work mattered
Kalispell Alignment & Auto Repair (KAAR) serves drivers in the Flathead Valley with alignment, tires, and general repair. Busic Digital redesigned the website, produced drone photography, ran paid campaigns across Google, Meta, and Yelp, implemented Tekmetric as POS and CRM, and led in-person team training so the crew could capture source and move leads through to booked work.
The challenge
What was holding growth back
The specific frictions a future client should recognize.
Web presence lagged the shop
Drivers needed faster trust and clearer reasons to choose KAAR over a chain.
Multi-channel without truth
Google, Meta, and Yelp all ran, but legacy tooling could not reliably connect a lead to a booked job.
Budget calls were guesswork
Without lead-to-revenue data, every channel question came down to gut feel.
Front desk lost source
Even strong ads fail if advisors cannot capture how the customer arrived.
The strategy
Three pillars behind the work
What we focused on, and why it mattered for this client.
Story you can trust
What we focused onSite and creative that match the quality of the shop.
Why it matteredBuyers decide on alignment and tires from a phone in three minutes.
Search where buyers buy
What we focused onGoogle paid leads as the measurable engine, Meta and Yelp for reach.
Why it matteredNot every channel earns the same return. Reporting has to settle that.
Tekmetric as ground truth
What we focused onPOS plus CRM so leads, jobs, and customers reconcile in one place.
Why it matteredROI conversations need provable lead-to-revenue, not impressions and clicks.
What we changed
The specific improvements behind the result
Each card pairs the change we made with why it mattered.
Website rebuild
Redesigned the customer-facing site for trust and clear next steps. A clean shop deserves a site that matches it.
Drone photography
Showcased the facility and professionalism. Photos of real bays beat stock auto-shop imagery.
Multi-channel paid media
Google, Meta, and Yelp campaigns aligned to where buyers actually search and compare. Coverage matters until reporting tells you which lever scales.
Tekmetric POS and CRM
Implemented as the operational backbone in July 2025. Attribution is a product decision; Tekmetric is what makes it real.
In-person team training
Walked advisors through source capture and lead movement in Tekmetric. Tools only work if the team shares one playbook.
Comparison
Before and after
The shifts that show up in the work itself.
Legacy tooling could not match leads to revenue
Tekmetric reconciles leads, jobs, and customers
Budget calls were guesswork
Google paid leads at about 23x ROAS, reported clearly
Front desk missed source
Source captured at intake, advisors trained on it
Single-page web presence
Trust-built site with drone photography
Outcomes
Outcomes after launch
Headline metrics from the Tekmetric reporting window (Jul 2025 to Jan 2026). Median time from first lead to first paid visit was about a week. Yelp keeps a smaller coverage role under conservative phone matching while Google scales on measured return.
- $50k+tracked revenueGoogle paid leads, reporting window
- ~23xROAS
- 250+leadsGoogle paid program
- ~31%lead to paying customer
Proof note
The reporting window after Tekmetric went live was the first stretch with complete lead, booked job, and revenue visibility. Google is the clearest scale lever on measured return. Yelp can stay a smaller coverage play until tracking improves; Meta supports reach and consideration alongside.
Takeaways
What this project shows
Attribution is a product decision
Without a tool that reconciles jobs to leads, every channel report has to be caveated.
Scale where the math supports
Google earned the budget. Yelp and Meta keep their roles, sized to what they actually return.
Source capture is a habit
Advisor training is what turns "Returning / No Source / Walk-in" into a real channel attribution.
Want to find the same kinds of gaps in your website?
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