Case Study
KAAR
$50k+ tracked revenue at about 23x ROAS once the shop could see where jobs came from
KAAR was running ads on shop software that could not connect a lead to a booked job, so every budget decision was a guess. We rebuilt the site and the photos, ran the ads, and put Tekmetric in. Once the shop could see which jobs came from which ads, the math followed.
Proof at a glance
The numbers that mattered
- $50k+tracked revenueGoogle paid leads, reporting window
- ~23xROASrevenue to spend
- 250+leadsGoogle paid program
- ~31%lead to paying customer
- ~1 weekmedian lead to first paid visit
Client context
Who they are and what they needed
If your shop runs ads on Google, Meta, and Yelp while the till cannot tell you which of them paid for itself, you will recognize the starting point here. Kalispell Alignment & Auto Repair (KAAR) serves drivers in the Flathead Valley with alignment, tires, and general repair. Busic Digital redesigned the website and shot drone photography. We ran the paid campaigns and put Tekmetric in as the till and customer record. Then we trained the team in person to ask every caller how they found the shop.
The challenge
What was holding growth back
The specific problems you may recognize from your own business.
The website lagged the shop
Drivers comparing shops on a phone needed a reason to pick KAAR over a chain.
Ads everywhere, no way to check
Google, Meta, and Yelp all ran, but the old shop software could not connect a lead to a booked job.
Budget calls were guesswork
With no way to see which ads produced paying jobs, every budget question came down to gut feel.
Nobody asked how people found them
Good ads still fail if the front desk never records how the customer arrived.
The strategy
What we focused on
Three things we set out to do, and why each one mattered here.
Story you can trust
What we didSite and creative that match the quality of the shop.
Why it matteredBuyers decide on alignment and tires from a phone in three minutes.
Search where buyers buy
What we didGoogle paid leads as the measurable engine, Meta and Yelp for reach.
Why it matteredNot every channel earns the same return. Reporting has to settle that.
Tekmetric as the source of truth
What we didThe till and the customer record in one place, so leads, jobs, and customers line up.
Why it matteredA budget conversation needs booked jobs, not impressions and clicks.
What we changed
What we actually changed
Each one pairs the change with the reason it mattered.
Website rebuild
Redesigned the customer-facing site for trust and clear next steps. A clean shop deserves a site that matches it.
Drone photography
Showcased the facility and professionalism. Photos of real bays beat stock auto-shop imagery.
Ads on Google, Meta, and Yelp
Campaigns where drivers actually search and compare. Run all three until the reporting tells you which one to scale.
Tekmetric as till and customer record
Installed in July 2025. Knowing which jobs came from where is a software decision, and this is the software that makes it real.
In-person team training
We walked advisors through asking every caller how they found the shop, and moving that lead through Tekmetric. Tools only work if the team does the same thing every time.
Evidence
A closer look at the work
Screenshots and recordings, each with a note on what to look at.
Website rebuild
kalispellalignmentautorepair.com after the redesign.
What to noticeA clean shop deserves a site that matches it. Trust cues, services, and a phone-first path on every screen.
Drone photography
Aerial of the KAAR facility, used across the site and ad creative.
What to noticePhotos of real bays beat stock auto-shop imagery for first-glance trust.
Lead inbox, May 2026
Google paid lead inbox snapshot, 30-day trailing window ending May 4, 2026.
What to notice73 paid leads in the last 30 days. Not a one-quarter spike: the rate has held into May 2026.
Comparison
Before and after
What changed, side by side.
The old shop software could not match leads to paid jobs
Tekmetric ties leads, jobs, and customers together
Budget calls were guesswork
Google paid leads at about 23x ROAS, reported clearly
The front desk never asked how people found them
Every caller is asked, and the answer gets written down
A one-page website
A full site with real photos of the shop
Outcomes
Outcomes after launch
Headline numbers from the Tekmetric window (Jul 2025 to Jan 2026). Median time from first lead to first paid visit was about a week. It has held: 73 paid leads landed in the 30 days ending May 4, 2026, long after that window closed. Yelp stays a smaller play because its phone matching is conservative. Google gets the budget because the numbers say so.
- $50k+tracked revenueGoogle paid leads, reporting window
- ~23xROAS
- 250+leadsGoogle paid program
- ~31%lead to paying customer
Proof note
The window after Tekmetric went live was the first stretch where we could see a lead, the booked job, and the money in one place. Google is the clearest place to add budget. Yelp stays smaller until its tracking improves. Meta keeps the shop in front of drivers who are not searching yet.
Takeaways
What this project shows
You cannot report on what you never recorded
Without software that ties jobs back to leads, every channel report comes with a caveat. Tekmetric paid for itself the day budget calls stopped being guesses.
Sitting with the team beats writing it down
Writing the process down is not the same as people doing it. We stood at KAAR's counter and walked the advisors through it live. A document on its own would have died inside two weeks.
Yelp under-reports by design
Masked caller IDs and untracked walk-ins hide real impact. Size Yelp as coverage, not a primary channel, and revisit when tracking improves. Cutting it on conservative numbers alone is a mistake.
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