Case Study
Montana Christian College
A college rebuild across site, social, and enrollment systems
Montana Christian College sat at 7 pages with about 50 Instagram followers and inconsistent enrollment follow-up. We grew the site to roughly 27 pages, scaled organic and paid social, ran disciplined Google and Meta campaigns, and installed staged enrollment automation so admissions had real systems to work with.
Proof at a glance
The numbers and signals that mattered
- 7 → ~27site pagesafter rebuild
- ~50 → 1,000+Instagram followerssix-month sprint
- ~$0.18Meta CPCaccount average
- ~100Google tracked callsApr to Oct 2023
- Staged enrollment pipelinesautomation, templates, transcripts
Client context
Who they are and why the work mattered
Montana Christian College is a private Christian institution in Northwest Montana serving students who want a faith-integrated education. Busic Digital began the engagement in 2022 under Pro Website Upgrade (same operating team) and expanded in 2023 to include hosting, maintenance, social management, and enrollment-enablement work. The college was sold toward the end of the contract period and the engagement closed cleanly with the prior ownership.
The challenge
What was holding growth back
The specific frictions a future client should recognize.
Brochure-style site
Seven pages could not carry program detail, giving, or a path into pre-admissions.
Quiet social, faith-aligned audience
About 50 Instagram followers undersold the mission and made paid social less efficient.
Inconsistent enrollment follow-up
Inquiry handling lacked a dedicated owner and documented stages, so generated interest stalled.
Compliance had to be visible
Privacy, disclosures, and outreach practices needed to read as defensible, not perfunctory.
Ownership transition on the horizon
Late in the engagement the college was sold, so tooling had to survive a leadership change.
The strategy
Three pillars behind the work
What we focused on, and why it mattered for this client.
Always-on discovery, real follow-through
What we focused onDisciplined Google and Meta paired with a site that earns trust fast.
Why it matteredDemand only matters if admissions can act on it.
Mission-aligned organic social
What we focused onLocal churches, schools, and families with faith-centered content.
Why it matteredFaith-forward audiences reward consistency, not stunts.
Enrollment systems that survive change
What we focused onStaged pipelines, automation, transcripts, and SOPs.
Why it matteredDocumentation outlasts personnel and ownership transitions.
What we changed
The specific improvements behind the result
Each card pairs the change we made with why it mattered.
Site expanded from 7 to about 27 pages
Clearer information architecture, integrated giving, and a path into pre-admissions. More pages on the right topics earn more search and answer more questions.
Direct giving without third-party fees
Donations route through the site instead of a third-party platform. Fewer fees on every donation matters in higher-ed budgets.
Live chat in defined hours
Coverage windows so prospects get answers when they ask. Synchronous answers shorten the path from interest to inquiry.
60-day Bible verse and devotion sprint
A consistent posting rhythm aligned to the mission. Faith-forward audiences reward predictable presence.
Google and Meta campaigns
Search, Performance Max, local, and Meta performance and remarketing. Tiered creative and routine optimization aligned to enrollment seasons.
Enrollment automation
Pre-admissions capture, automated reminders, segmented email and SMS templates, and Parchment for transcripts. Stages reduce drop-off; templates keep replies fast.
Documented SOPs and training
A written training resource for admissions staff. What is documented survives. What is not, does not.
Local SEO and review work
New five-star Google reviews and a review-generation system. Local trust compounds across years.
Evidence
A closer look at the work
Screenshots and recordings, framed so it is clear what to notice.
Previous website walkthrough
Pre-redesign site, recorded September 2023.
What to noticeWatch how long it takes to find a program page or a path to apply. Information architecture sets a ceiling on inquiries.
Redesigned website walkthrough
Post-redesign site, live September 2023 onward.
What to noticeCompare program depth, navigation clarity, and the giving flow. Each new page earns search and answers a real question.
Comparison
Before and after
The shifts that show up in the work itself.
7-page brochure site
About 27-page platform with pre-admissions and giving
About 50 Instagram followers
1,000+ Instagram followers in a six-month sprint
Inconsistent enrollment follow-up
Staged pipeline with automation and SOPs
Donations through a third-party platform
Direct giving with fewer fees per donation
No live chat coverage
Defined-hour live chat for prospective students
Outcomes
Outcomes after launch
Headline metrics from the engagement window. Meta delivered nearly 1M impressions across the same period, and staged enrollment pipelines plus written SOPs survived the ownership transition.
- 7 → ~27site pagesafter rebuild
- ~50 → 1,000+Instagram followerssix-month sprint
- ~$0.18Meta CPCaccount average
- ~100Google tracked callsApr to Oct 2023
Proof note
Six months of organic Instagram growth from about 50 to 1,000+ followers. A six-month Google Ads window with nearly 100 tracked phone calls. A Meta rollup near 1M impressions at about $0.18 CPC. Marketing-side pipeline strengthened directionally; full conversion timelines in higher ed always depend on staffing, aid packaging, and fit.
Takeaways
What this project shows
Enrollment is a team sport
Ads create demand. Admissions has to own stages, speed-to-lead, and aid conversations or the funnel leaks.
Documentation outlasts ownership
SOPs, templates, and training collateral are what survive personnel and leadership changes.
Mission-aligned content compounds
A sustained devotion series reaches further than one viral post when scheduling stays disciplined.
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