About 4 minutes. You get results first; email only if you want the snapshot sent to you.

Section 1 of 2: Budget and input mode

Budget and input mode

Pick quick mode for a directional model or detailed mode for tighter math.

What industry are you in?

Pick the closest match for industry-specific CPL and ROAS benchmarks.

How detailed should this estimate be? *

Quick (directional)Detailed (more accurate)

Quick = 4 required inputs. Detailed = tighter estimate with extra assumptions.

Which cost number do you already track? *

Cost per click (CPC)Cost per lead (CPL)

Choose CPC if you track cost per click. Choose CPL if you track cost per lead.

Monthly ad spend ($) *

Use your normal monthly spend for this campaign (same date range as CPC/CPL).

Your CPC or CPL ($) *

If CPC mode: cost per click. If CPL mode: cost per lead. Enter best current average.

Median CPL for small service businesses: ~$53.

How reliable is that CPC/CPL number?

Exact = report value. Estimate = informed guess. Rough guess = directional only.