About 4 minutes. You get results first; email only if you want the snapshot sent to you.

Use real numbers and typical behavior, not a perfect week.
You leave with a short list of what to fix first, ranked by likely impact.

Section 1 of 3: Volume and deal value

Volume and deal value

Use best available numbers. If unsure, estimate and mark confidence.

What industry are you in?

Pick the closest match for industry-specific benchmarks.

How detailed should this estimate be? *

Quick (directional)Detailed (tighter estimate)

Quick = faster estimate. Detailed = more precise if you have extra data.

Average monthly inbound leads *

Calls plus forms plus chats, counting each person once. Use a typical month.

Median for small service businesses: ~40 leads/mo.

Close rate on worked leads (%) *

Percent of leads your team actually works that become customers.

Median 18%; top quartile 28% for small service businesses.

How reliable is your close rate?

Choose Rough guess if you are not pulling this from CRM reports.

Average revenue per customer or job ($) *

Typical invoice value per closed customer (revenue, not profit).

Median for small service businesses: ~$3,500.

How reliable is average revenue?

Exact from invoices is ideal; estimate is okay for directional use.